I was thinking of offering a subscription model as an option for our wash and fold pick up and delivery customers.
For those of you that offer a subscription or a flat monthly price option I would love to hear your experience and what you've learned from doing it and if you think it is beneficial to your business to offer that option for your customers.
You know, I've thought about this before but keep coming back to the same question - how on earth do you come up with a good price for everyone, particularly new customers? It seems to me that it would vary depending on each customer due to their laundry volume and type of laundry.
I've experimented with this a little. Well, okay, very little. Well, okay, it was for one person. There's an elderly lady in a wheelchair who I deliver laundry for every other week. She would get a bit confused as to what was owed and when I was coming, so to help her I set a hard schedule of laundry pickup every other Friday and a set price of exactly $40, no matter what she gave us to wash. I was confident in that pricing because her orders always averaged around that price point anyway. Some weeks we come out a few bucks ahead and other weeks a few bucks behind but it has still worked out to about that much on average anyway.
I guess my point would be that the only way you could be totally confident with a flat rate would be based on existing data from a customer who has been using your services for a while.
Now, all that said, I was fascinated when Chris Moreno told me how his company Laundry Locker does their laundry plans. Check out this page on their site:
They offer rollover pounds! I thought that was genius. Makes me think of cell phone plans and how customers feel like they're getting something "bonus" by not totally using up their allotment each month. Not only is Laundry Locker able to honestly claim "Laundry Plans As Low As $.99 Per Pound!", for any customers who don't use up all the pounds provided in their monthly plan they actually pay more per pound than the advertised rate. The customer simultaneously feels like they're getting something extra while they are, in fact, often paying extra. Brilliant, and worth studying as a business to possibly emulate.
Brian HendersonOperations Manager | Liberty LaundryOwner | washdryfoldpos.comBroken Arrow OK
------------------------------Charles MeasleyStore Owner/ EmployeeFluff and FoldNJ------------------------------
Yeah what Brian said.
I've been thinking of doing the samething for WDF service. I too looked at the laundry locker model, which i'm sure they borrowed from the mobile phone industry.
No need to "reinvent" the wheel...unless YOUR wheel is better.
Brian HendersonOperations Manager | Liberty LaundryOwner | washdryfoldpos.comBroken Arrow OKOriginal Message:Sent: 06-09-2016 15:16From: Charles MeasleySubject: Wash & fold subscription model